Advertising Guidelines

The following are GlobalProReview’s advertising guidelines.

This article contains the following sections:

• Opportunities & Eligibility

• Content Requirements  

• Affilate Context Bonus Disclaimer 

• Additional Email Requirements 

• Additional Resources & Related Articles 

Opportunities & Eligibility  

Display ads on GlobalProReview.com. A display ad is a type of advertising that typically contains text (i.e. copy), logos, photographs or other images, location maps, and similar items. 

To be eligible to Advertise on GlobalProReview, each of the following requirements must be met:

• Advertiser and/or Advertisers’ product must be approved by GlobalProReview.
• Advertiser must have a refund rate that is below 20% and a chargeback and fraud rate that is below 1%. (In the event an advertiser’s rates rise above those ranges, their ad(s) will be suspended immediately and until rating returns to the minimum standard. No advertising fees will be refunded or returned.)

Content Requirements

All ad content will be reviewed and must adhere to GlobalProReview’s Seller Promotional Messaging Guidelines. Any changes to ad creative (including landing pages, Pitch Pages, and affiliate tools pages) that are made subsequent to approval confirmation must first be submitted to GlobalProReview for review.

Content MUST include:

• Creative must incorporate logo and brand name.
• Banner must include a call to action (i.e. “Click Here”) with a validated landing page.
• Text must be in a contrasting color to the background color of the ad.
• All ad images must be professional and high quality.

Content may include:

• Verifiable past successes, including total affiliate commission pay-outs, previous launch performance, etc.
• Affiliate tools (i.e. banners, affiliate-provided email swipes, etc.)
• Front-end product price and upsells. This information helps affiliates determine commission pay-out for promoting the product.
• Statements Regarding Potential Commission Payouts. Example: “You will earn up to $XX on each sale.”
• Scarcity messaging. Scarcity messaging may be used when there are actual limitations to the quantity or time that is communicated.
• Testimonials and endorsements. Testimonials and endorsements must comply with Federal Trade Commission (FTC) guidelines.

Content MUST NOT include:

• Major brand/corporate logos on ads or affiliate tools page.
• Animated images of any type.
• Content of any type that is obscene, defamatory, libelous, infringing, or invasive of intellectual or personal rights.
• Unauthorized celebrity photos.
• False, misleading, fraudulent, or deceptive claims or content.
• Adult content. Including nudity, depictions of people in explicit or suggestive positions, and/or depictions that are overly suggestive or sexually provocative.
• Content that promotes any illegal, deceptive, and/or dangerous products, services, or activities–including, but not limited to hacking or evading law enforcement.
• Excessive violence including blood, gore, and violent gun play. Content cannot be threatening, abusive, harassing, hateful.
• Imagery or copy that incites violence.
• Alcohol or alcohol-related content.
• Gambling products or services.
• Foul, vulgar, or obscene language.
• Images or copy that implies or depicts actual mistreatment of humans or animals.
• Distracting pictures. Content must not contain distracting pictures that are not relevant in any way to the seller’s product.
• Specific EPC rates. EPC stands for “Earning Per Click.”
• Specific conversion/refund rates.
• Expected sales information. Example: “This product will generate over one million dollars!” or “Easiest way to $1,00,000 profitability!”
• Earnings per sale information. The ad must only communicate expected earnings in commission information only.
• False Scarcity Messaging: Avoid creating a sense of scarcity when there’s no actual limitation, such as false countdowns or limited availability claims.
• Promotion of Affiliate Bonus Programs: Ensure that bonus programs and prizes align with GlobalProReview’s support policies, and refrain from advertising commission rates exceeding 75%.
• Third-Party Testimonials: Do not use testimonials that involve third-party endorsements without proper verification.
• Unsubstantiated Claims: Avoid making claims that cannot be verified, including statements like “#1,” “best,” or similar superlatives.
• Misleading Videos: Videos should not portray fictionalized stories or false claims, and viewers must be able to exit or pause the content.
• Expert Endorsements: Any endorsements from experts, like doctors, should be substantiated with proof of relevant expertise.
• Sale Pricing Accuracy: Ensure that sale pricing accurately reflects any previous pricing, and avoid suggesting a higher original price if it did not sell at that rate.
• Limit on Upsells and Exit Pops: Adhere to the limit of three upsells and two exit pops for each sales flow.
• Unauthorized Logo Usage: Use the GlobalProReview logo only in accordance with Trademark Use Guidelines and avoid unauthorized usage.
• Realistic Product Presentation: Present the product in a realistic manner, avoiding statements that suggest the product is significantly easier to use than it is.
• “As Seen On…” Statements: Only use “As Seen On…” statements if there’s documentation proving the product was featured on the listed stations, shows, or magazines.
• Avoid Blind Offers: Be clear about the techniques or tactics the product utilizes rather than making vague promises in blind offers.
• No Account Statistics in Ads: Ads should not include account statistics, including daily or weekly sales snapshots.
• Script Submission for Videos: Sellers must submit a script for video approval, and videos will not be accepted without a script review.

Affilate Context Bonus Disclaimer 

An affiliate tools page promoting an affiliate contest must include the following language:

This bonus offer has been created by the applicable Seller and not by GlobalProReview. Accordingly, GlobalProReview is not responsible for any information contained in the offer, including, but not limited to, any product information, promotions, incentives, expected returns, or other information contained herein. In addition, GlobalProReview is not responsible for any links to third party websites in conjunction with this offer. Such links do not imply any endorsement by GlobalProReview of such websites or the content, products, or services available from such websites. By clicking on or accessing a third party website listed, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites.

Additional Email Requirements 

All emails will include GlobalProReview’s physical address and unsubscribe link in order to be CAN SPAM compliant, as well as the below disclaimer:

Required Legal Disclaimer: The content of this message has been created by the applicable Seller and not by GlobalProReview. Accordingly, GlobalProReview is not responsible for any information contained in this message, including, but not limited to, any product information, promotions, incentives, expected returns, or other information contained herein. In addition, GlobalProReview is not responsible for any links to third party websites contained in this message. Such links do not imply any endorsement by GlobalProReview of such websites or the content, products, or services available from such websites. By clicking on or accessing a third party website listed in this message, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites.

GlobalProReview reserves the right to add, remove or modify this policy at any time. GlobalProReview reserves the right to reject or remove any advertisements at any time in its sole discretion.

Additional Resources & Related Articles

• KNOWLEDGE BASE ARTICLE: How do I create branding and marketing content for potential affiliates? 
• KNOWLEDGE BASE ARTICLE: Selling Physical Products 
• GlobalProReview Privacy Policy